A message for Mum

A Message for Mum: A Thoughtful Mother’s Day Promotion by FrankFace Marketing

A Message for Mum is a unique and heartwarming promotion designed to engage customers in the lead-up to Mother’s Day. This unmanned installation, running for two weeks before the big day, features beautiful artificial trees adorned with tags for shoppers to write personal messages to their mums.

Located in high-traffic areas within your shopping centre, the installation serves as a constant, visual reminder that Mother’s Day is just around the corner. As customers interact with the display, it creates a sense of community and thoughtfulness, while gently encouraging shoppers to prepare for Mother’s Day.

In addition to the physical installation, A Message for Mum has a strong online component. We showcase images of a specially curated Mother’s Day hamper—packed with key products and popular brands—on social media. One lucky participant, chosen from the tags on the trees, will win this thoughtful prize. This not only creates buzz around the giveaway but also serves as an engaging way to promote key brands and products featured in the hamper, making it a win-win for retailers and customers alike.